Dundrum Town Centre Christmas
Welcome to New York!
New York Christmas Experience
at Dundrum Town Centre
Fuel were delighted to work with Dundrum Town Centre on their outdoor experiential Christmas experience ‘Welcome to New York!’ Nowhere does Christmas better than New York, and Dundrum wanted to bring a piece of the Big Apple to their shoppers. The experience included a state-of-the-art, walk-through, model Manhattan that featured some of New York’s most iconic buildings such as the Empire State Building, One World Trade Centre, Times Square, Saks Fifth Avenue and Broadway. The square was transformed into a winter wonderland with an amazing series of festive fixtures such as a ‘Instagrammable’ Giant Christmas Bauble, Christmas market stalls, and a Ferris Wheel that raised much needed funds for Laura-Lynn. Fuel also created four Christmas Window displays in partnership with Sony to promote the new Peter Rabbit II movie. Each window displayed a scene from the film in incredible 3D detail.
Seasonal Experience
Bronze
Dundrum Town Centre
Fuel were the perfect partner to deliver a large scale experiential activation in a high footfall area, in a safe way, during such uncertain times. The team took our vision and used their creativity and expertise to deliver an engaging experience, ensuring we delivered a sense of joy to our customers while allowing us to pivot our destinations offering.
