Focus Ireland
Window Display

Fuel were tasked with finding a suitable location in a high footfall area in Dublin and to design/build the activation. The activation was a first for Focus Ireland. Their aim was to highlight the issue of emergency accommodation and that over 1,100 Irish families will be spending Christmas in emergency accommodation. A 12ft x 12ft single room where a whole family have to live, eat, sleep and play.

This campaign made it to the 6 O’clock RTE news as online coverage see HERE.