Nissan 40th Sales Conference

Fuel created a bespoke experience for this two part special occasion with Nissan. The first was an extraordinary conference for the directors and senior staff of Nissan Ireland which revealed two new vehicles. The second was an unforgettable party to celebrate Nissan's last 40 years in Ireland.

For the conference, Fuel transformed a hotel conference room into an elite and bespoke event space, using the best AV and dressing, LED screens and a custom set build. The party, hosted by Fuel at the Mansion House, was a night of unique programming and production, filled with fire performers, aerial performers, high end musical acts and dancers.

The Big 40:

40 Years of Nissan in Ireland

Fuel conceptualised the launch of the new Nissan Leaf and Xtrail, taking the event from initial design through to final build and delivery. Restricted by venue size and spec of two car reveals, the Fuel team used a custom designed mechanical tracking system & split LED screens to present both vehicles in awe-inspiring style.

Followed by a sit down meal with live entertainment in the Mansion House, guests were welcomed by the world renowned Celtic Drummers followed by the Mariachi San Patricio band that played live into the early hours of the night. The event was decorated with a modern industrial theme which spanned both locations and visually tied the two halves of the event together, creating a cohesive and visually stunning experience for our client and their guests.

“We believe some of our biggest achievements are the feedback that clients and participants have at our events. We let them speak for the progress of our event: Nissan Ireland have had a fantastic working relationship with Fuel for 4 / 5 years in which they have delivered numerous large scale projects for us including activation at the Ploughing Championships for a number of years and our National Dealer Conferences, which occurs annually. As well as this, the team are very adept at scaling the budgets to deliver smaller scale projects for our various consumer facing, car launch events. I’ve found Jamie, Brian and the extended Event Fuel team continually raise the bar in the delivery of the Nissan brand activation and I would not hesitate to recommend their services”.