Slane Irish Whiskey at Metallica

Fuel designed, built and managed the first ever Slane Irish Whiskey bar at Slane Concerts in 2016, creating a stand-out bar, that would amplify brand awareness and convert 80,000 Metallica fans to drinking Slane Irish Whiskey. To achieve this, Fuel used flaming pyrotechnics, synonymous with Metallica’s stage performance, exploding from Slane Irish Whisky Barrels, grabbing the attention of concert goers and drawing them into a unique bar experience.

Flaring mixologists served bespoke cocktails and signature serves from a bar that was carefully designed to incorporate the brand’s signature black bottle with a rustic, burnt wood aesthetic and a bespoke LED light to elevate the cocktail experience.